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What’s The Opposite Value to Success? Why Your Worst Customer is Your Best.

Psychologists like to play word association games. A popular one is when they ask you to identify a word that is the opposite of the word just mentioned. So, quickly, what comes to mind when I say Success?  Huh? What’s that? You say it is failure? Sounds plausible, but I would argue it’s complacency. Yup, you heard it. To get to success you must take action. The result of inaction, or complacency, denies success. Thi
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